Olga Migliaressi Phoca, HER MESS (Hair), 2023, Edition Print

Dimensions: 84 x 59,5 cm

unframed, edition of 50 signed and numbered

Olga Migliaressi-Phoca‘s practice is a thought-provoking exploration of gender, identity, visual representation, and the complex interplay between subjects and objects. She usually highjacks familiar symbols of the capitalist vocabulary to push boundaries and challenge norms inviting viewers to delve into a world of reflection. Migliaressi-Phoca is inviting us to a captivating wordplay through the transformation of iconic logos in her text-based pieces. Instantly recognizable, familiar graphic marks that have become part of our language, are being revisited in stimulating twists to create new meanings and prompt introspection. Her pop aesthetic, coupled with a caustic edge, provides a critical perspective. This series of limited edition advertising prints is employing a powerful wordplay to comment on the notion of femininity, the way it is experienced by the subjects, perceived by the consumerism culture and visually reflected to the advertising culture.